Lou Freeman Bio:

For over three decades, Lou Freeman has practiced and shaped the art of Fashion, Glamour, Fine Interior, and Lifestyle Photography. Her clients are among the most respected and recognized names in America and Europe. Lou’s work is powerful and visionary, recognized by both the publishing and advertising worlds, which awarded her with the prestigious OBIE and ADDY Awards. Major fashion magazines such as Harper’s Bazaar Italia have sought her out and her work is featured in some of the industry’s leading publications such as Elle Decor, People, and Modern Bride.

Lou’s expertise spreads to the erotic genre. In 1988, her work captured the interest of executives at Playboy Magazine, one of America’s most widely circulated brands and magazines. She became the second woman ever to shoot for Playboy Magazine. For twelve straight years, she delivered nearly 600 spreads for the publication, giving women a voice in the work that portrayed them. The ability to produce compelling imagery that connects with consumers brought big name brands such as Hanes, Ralph Lauren, and Kohl’s to her client list. Her confidence and poise allows her to work well with A-listers, and she has captured images of many high-profile clients including Jamie Foxx, Tiger Woods, and Evander Holyfield.

Lou is an expert at stylization of light, and was asked to share her technique on Canon’s website. She has also lectured to industry leaders such as APA and PPA Imaging, while also addressing those looking to hone their skills at universities and conferences such as Photoplus International and the Maui Photo Festival. She completed a 39 city Look Fabulous Tour with Lindsay Adler in 2013.

Lou has a Bachelor’s of the Fine Arts Degree in Photographic Design from the University of Georgia as well as her Master’s of the Fine Arts Degree. She continued studies with the International Center of Photography in New York City.

Her educational material includes: Lou Freeman’s Headshot Guide: Creating Headshots with Studio Light, Speedlite, and Natural Light, Lou Freeman’s Look Fabulous DVD Series, Modern Lite, Lou Freeman’s Posing Guide, and Creative Speed Lighting for Fashion and Glamour with KelbyOne. Lou also presented and taught five CreativeLive projects: Modern Women’s Portraiture, Lighting for Boudoir and Glamour, Commercial and Iconic Headshots, Glamour Posing Techniques, and Modern Glamour Lighting.

Client List:

Corporate: Hanes Brands and Sara Lee Underwear: thirteen year contract all men’s underwear, t-shirts, pajamas, and women’s underwear. Kohl’s and Sears U.S. and Europe, Polo, Ralph Lauren, Corn Silk Makeup, Icy Hot, Bali Bra, Jerzees, Fruit of the Loom, Orvis, Silhouette Eyewear, Time Warner, CBS, AmericasMart, Volkswagen of North America, Argyleculture, Atlanta Braves, Atlanta Hawks, Atlanta Falcons, Coca-Cola Co., Coors Brewing Co., Country Cottons, Goody Products, Inc., Goody’s Family Clothing, Crystal Co., BullFrog Sunblock, Champion Sportswear, Legg’s, Spalding, Tommy Hilfiger, Rochester Big and Tall, Russell Athletic, Vanity Fair Intimates, Saks, XOXO, Talbots, Target, Belk, Dillard’s, Hecht’s, J.C. Penny Co., Long’s Drugs, Macy’s, Marshall’s, Lord & Taylor, TJ Maxx. Canon USA. Bowens,

Editorial: Elle Decor, Harper’s Bazaar, People, Playboy, Time, Sports Illustrated, Brides, Metropolitan Home, Modern Bride, Ocean Drive, Redbook, Seventeen, Smithsonian Magazine, Vanity Fair, New York Times, TV Guide, and Latina Magazine.

Celebrity: Cee Lo Green, Evander Holyfield, Jack Nicholas, Tiger Woods, Jamie Foxx, Joe Montana, Lisa ‘Left Eye’ Lopes, Lisa Bonet, Sleepy Brown, TLC, Chingy, Kim Alexis.

Professional Sponsors: FJ Westcott Top Pro, Millers Lab and Mpix Pros, G Tech Ambassador, Mac Group:Bowens Lighting and Lumiar Modifiers, Pocket Wizard,Sekonic, Spider holster, Expo Imaging/ Rogue, Canon, Temba, Delkin Devices, Graphic Authority.